Become an Email Marketing Expert Within 24 Hours with These Online Courses

You’ve been sending those emails day in and day out – like everybody else. But do you know email marketing has one of the best ROI (return on investment) in the digital marketing landscape?

For every $1 you spend on email marketing, you can expect an average return of $42. That’s a return of 4100%! 

Would you like to become an email marketing expert and sweep in the dollars? In this post, I’ll show you how to fast-track your learning to become an email marketing expert – with a selection of courses that sum up to 24 hours.

Read on to find out more.

Why 24 hours?

We know we have to learn fast to stay ahead of the curve. With so much content to consume, I understand your struggle to make the best use of your time. And you are probably tired of dashing from one blog post to another YouTube video forever, right?

That’s why I am giving you a strategy that no one has ever done before – to prepare you to become an email marketing expert within 24 hours.

And if you could do it for email marketing, you could just do the same with any other digital marketing skills. (e.g. SEO, Linkedin Marketing, Social Media Marketing, PPC, and so on.) With this strategy, you will soon become a digital marketing superstar by gaining expert-level knowledge in other sub-niches in digital marketing as well.

How does it work for 24 hours? 

In this post, I will give you a list of the 10 best online email marketing courses that add up to 24 hours (23 hours and 39 minutes to be exact).

I mean, by blocking out 24 hours to learn from real industry practitioners, either in one sitting or broken down into multiple sessions, you can literally become an expert in the email marketing domain.

Yes, it might be a bit challenging for some of you. But I would argue that anybody with an internet connection could achieve it. My ambition is to keep you focus on one single goal – to become an email marketing pro within the shortest time.

Who should read this post?

This post is for you if you find yourself in one of these roles:

• Marketer – you’ve just been assigned a new project and would like to take the lead to craft out some of the best marketing campaigns.
• Marketing manager – you want to see results and need to train up your new recruit within the shortest period of time. Email marketing should be one more marketing tool to harness. 
• Freelancer – you want to increase the chance of winning a project with a certification as well as some email marketing ideas to impress your client. 
• Job seekers – you’re looking out for a digital marketing job and need to add email marketing to your skillset so you can beat the competition stand the chance of getting your dream job.

What exactly do email marketing experts do?

Email marketing experts work for businesses or on a freelance basis that gets paid by projects. The best email marketing experts are able to leverage email to add value along the entire buyer’s journey. 

They use email to generate leads, increase brand awareness, drive customer engagement and convert. They capitalize on email data and analytics. They use email to increase customer loyalty and retention rate.

They send discount codes on abandoned items in your shopping cart. They craft highly personalized messages based on the preferences, behavior, time, or location of their prospects and customers.

In short, an email marketing expert has what it takes to reap the full potential of email as one of the most effective digital marketing channels.

How much can you earn as an email marketing expert? 

According to Glassdoor, the national average salary for a Email Marketing Manager is $65,834 in United States. This is higher than what an average insurance marketing agent makes – $50,000 – as reported by payscale. And even if you freelance, the average pay is up to $50 / hour. 

And if you can prove that you can fetch new customers, keep them happy and engaged and loyal, and eventually shovel money into the company’s account, you will increase your bargaining power on your salary for sure.

What’s in email marketing?

Email marketing is a fast and cost-effective channel in your marketing toolkit.

If you can employ the right tactics, you’ll watch your target audience move from prospect, customer, loyal customer, to brand ambassador.

Before we dive into the list of email marketing courses, here are some catchwords in this niche to warm you up:

1. Email automation: It helps you send time or action-triggered emails to a segment of your subscriber list. 
2. Drip email marketing: This term refers to a set of automated emails sent to an audience at a particular time or based on user action. 
3. Email retargeting: Email retargeting involves creating and sending the right emails to both previous customers and leads using their previous actions/interactions with your brand. 
4. List segmentation: This is the methodology of dividing email subscribers into different segments based on certain criteria for more targeted messages.
5. Email open rate: It is the percentage of people who open an email you send out. Your average email open rate should be between 15-25%.
6. Emai click rate: Also known as “click-through-rate”, it is the percentage of people who click on a link or image within an email. Your average click-through rate should be about 2.5%. 

Why do you need to become an email marketing expert? 

(10 stats you must know)

This one is simple and straight-forward. People just love emails. And it works.

Here are 10 more powerful stats you must know:

1. Over 46% of US respondents say they check their phone first thing in the morning and email is one of the things they look at.
   
2. Global email users amounted to 3.9 billion users. This figure is set to grow to 4.3 billion users in 2023. (Statistica reported, 2019)
   
3. Your email message gets delivered: 90% of email gets delivered to the intended recipient’s inbox, whereas each post will only be shown to about 10% (or less) of your followers.
   
4. Email is almost 40 times more effective than Facebook, and Twitter combined.
   
5. You own your email list. And they have full control of how many people see your content before you paid them for ad exposure. Social media follows aren’t reliable as compared to email. Like what happened to the famous skydiver Felix Baumgartner, who lost over one million fans on social overnight.
   
6. For every $1 spent on email marketing, the expected return is $42 on average. That’s a return of 4100%! 
   
7. Email marketing is the most effective way of nurturing leads: Content Marketing Institute stated that 31% of businesses cite newsletters as their highest-performing tactic in this area of lead nurturing.
   
8. With email marketing, you can personalize messages you send to your subscribers, unlike social media posts. As found in Epsilon’s research, 80% of consumers are more likely to make a purchase from a brand that provides personalized experiences. 
   
9. Ability to influence customer decisions: 59% of consumers say emails affect their purchase decisions (SaleCycle).
   
10. Your marketing activity is measurable: Email marketing platforms provide you with different metrics that help you measure the success of your email campaigns. The average open and click-through rate across different industries is 18.0% and 2.6% respectively, and 21.36% and 2.13% for the insurance industry. 
    

Best online email marketing courses within 24 hours

Here we go! This is a collection of the 10 best email marketing courses to prepare you to become an email expert within 24 hours.

You will learn everything from writing the best email subject and copy that people will read, creating an email marketing campaign, building an email list, to setting up a dripping campaign that converts.

Some of these courses come with a certification that you can showcase in your Linkedin Profile to impress your potential employers or clients.

1. Email Marketing Made Easy For Beginners (Udemy)

This course is great for you if you’re just starting out with email marketing. It will set you up for all the basics of email marketing. And here’s what this course will cover:

• The basics of an email marketing platform
• Creating an effective lead magnet
• Using email broadcasts and email autoresponders appropriately
• Launching your first email campaign
• Writing effective emails that drive actions
• Growing your email list to increase revenue potential

This course is ideal for beginners. For a little bit more than 1 hour, you can learn all the basics of email marketing for free.

2. Email Marketing – Free Certification Course (HubSpot)

HubSpot is an online business powerhouse that provides a platform of marketing, sales, customer service, and customer relationship management — coupled with lots of resources and support — for business growth.

Upon successful completion and passing the 60-questions examination, you will get a certificate to showcase your knowledge.

What you will learn from this course: 

• Creating a contact management and segmentation strategy
• How to create and send the right email to the right customer
• Understanding email deliverability and metrics from your campaigns, and others
• How to develop a relationship with lead nurturing

3. Digital Marketing Certification – Email Marketing (GetResponse)

GetResponse is one of the most resourceful email marketing platforms you can find. They have tons of video tutorials, and best-in-class customer support needed for successful email marketing.

This course from them gives you in-depth knowledge – especially if you are looking at becoming an email marketing manager. With 9 teachers, 28 lessons, 6 quizzes and an industry-recognized certificate, it is a must for any serious learner.

The lessons here include the basics, and some advanced teaching on email conversion, converting clicks to sales, testing your subject line, email copywriting and content essentials, best practices for creating effective emails, and other bundles.

4. Writing Emails People Want to Read (Linkedin Learning)

Email is here to stay from Writing Emails People Want to Read by Samantha Bennett and Madecraft

How many times, in a day, would you delete an email just by reading the subject itself? But how could you be sure that will not happen to the ones you send out? 

In this course, the instructor will show you how to write great emails that’ll leave a positive impression – by being both personal and direct.

You will learn how to utilize the different types of emails to drive actions. Also, you will see what makes a good story work and best practices that ensure your emails get read, at the right time. You will also learn how to reuse emails as blog posts, social media posts, and even compiled as ebooks.

5. Email Marketing Master Class (Udemy)

This course is taught by experienced email marketers from Aweber Academy. Aweber is one of the oldest email service providers, trusted by over 100000+ small businesses, bloggers, and entrepreneurs around the world. 

Your takeaway from this course includes:

• How to plan, create and implement an effective email marketing strategy
• How to get more traffic to your website and grow your email list
• What makes a great email and how to write them. 
• Testing and optimizing your emails
• How to create automated emails

There will also be certificate to showcase your skill upon completion of this course.

6. Managing Email Marketing Lists and Campaigns (Linkedin Learning)

Welcome from Managing Email Marketing Lists and Campaigns by Megan Adams

List building is an integral part of every effective email marketing campaign. But how do you build your subscriber base? How do you keep your campaigns focused as your lists grow? 

This course is the answer to building and managing your email marketing lists –  and convert new subscribers from prospect to buyer – with the right messages. You will learn the basis in adding contacts to your list, segmenting and maintaining that list so the right emails are sent to exactly the right audience. 

Next, you will go through the topics in writing compelling emails, calls to action, reduce bounce rates, A/B testing, and email automation. These strategies will help you find, engage, and convert new customers directly from their inbox.

7. Email Marketing: Drip Campaign (Linkedin Learning)

Lead magnets from Email Marketing: Drip Campaigns by Sam Dey

In this course, learn how to run successful drip campaigns, which are automated email campaigns that help you meet the needs of your prospective customers. 

The instructor will take you through each step of a drip marketing campaign, showing you how to nurture your leads, draft effective emails, refine your sales funnel, and measure your results. Upon wrapping up this course, you’ll be equipped with strategies that can help you retarget your customers with marketing automation.

8. Email Marketing for eCommerce (Shopify)

This course is a must for anyone who works for an e-commerce platform or looking to drive more business to his/her own online store.

You’ll learn how to build an engaged email list and automate your email marketing campaigns so as to maximize your result. The instructor, Drew Sanocki, is an expert at e-commerce, with experience on how to employ email marketing to drive conversions in particular.

9. The Complete MailChimp Email Marketing Course (Udemy)

Mailchimp is one of the most popular email marketing platforms. This jam-packed course will teach you hands-on skills to utilize MailChimp for customer engagement and business growth. Here are what you’ll learn:

• Understand and navigate the MailChimp platform with ease
• Set up MailChimp email lists
• Create highly optimized and high quality email marketing campaigns in MailChimp
• How to create A/B split test campaigns with MailChimp
• Create opt in and signup forms on MailChimp
• Build hyper-segmented email lists
• Build squeeze pages that capture emails at a high rate
• Create email content that gets opened and converts
• Understand key metrics while A/B split testing and analyzing email marketing data
• Learn how to market and profit from your growing email list

10. Design an Email Newsletter Using Mailchimp (Coursera)

This 1.5-hour long project-based course is an introduction to design an email newsletter using MailChimp. Here’s what the learning outcomes are:

• Understand how to choose a template you will design
• Learn to edit your template with images, texts and links
• Learn the importance of call-to-action buttons
• Showcase this hands-on experience in an interview

Choose your learning path

With these courses that sum up to 24 hours, you can literally learn the best skills and tactics from the best practitioners in the industry.

Three ways to schedule for 24 hours

Here comes the most important question: How to make this 24-hour-learning idea a reality? 

There are actually a few ways to approach it.

Block out 24 hours straight – Lock yourself up for one entire day and learn everything (or as much as) you can. Stay focused.

My suggestion for you is to start with the free courses first. Your learning curve will improve shortly. Skip or skim through similar topics as you go. Chances are that you may achieve it in less than 24 hours.

Makeup 24 hours on a weekend – That’s 12 hours of learning divided into two days. It will still be challenging. But I think it’s not impossible, especially in the case of lockdowns or social distancing.

Spread out 24 hours in a month –  Totally reasonable, with 6 hours of learning per week, it only takes 4 weeks to complete.

Depending on the way you approach the 24 hours, the cost will vary.

While some courses are free, some will charge a fee per course. Linkedin Learning gives you a 30-day free trial and you will have to pay to continue your learning afterward.

That means, the faster you learn, the cheaper it will be.

What if I am not sure about 24 hours?

Of course, there are occasions when you might just want to brush up on your skills in email marketing. So here are some recommendations to help you figure out which courses to choose from:

If you are a beginner and don’t know where to start (Suggested time for learning: 1 to 3.5 hours) – Your goal should be getting to know the basics.

First, go for the free course: Email Marketing Made Easy For Beginners (Udemy) (1hr 11min).

Then sign up for a 7-day free trial for Linkedin Learning, take Writing Emails People Want to Read (Linkedin Learning) (1hr).

If you want to take advantage of the free trial, learn this course: Managing Email Marketing Lists and Campaigns (Linkedin Learning) (1hr 20min).

If you are looking for a job or a freelance gig in email marketing (Suggested time for learning: 4 to 9 hours) – Your goal should be showcasing your skills to impress your potential employers or clients.

Make yourself more competitive by getting a certificate from one of the most popular email service providers with Email Marketing – Free Certification Course (Hubspot) (3hr) or Digital Marketing Certification – Email Marketing (GetResponse) (3hr 44min).

Next, depending on your project or niche, choose from these courses to level up your skills:

• Managing Email Marketing Lists and Campaigns (Linkedin Learning) (1hr 20min)
• Email Marketing: Drip Campaign (Linkedin Learning) (47min)
• Email Marketing for eCommerce (Shopify) (2hr 7min)
• The Complete MailChimp Email Marketing Course (Udemy) (4.5hr)

If you only have a weekend free (4-6 hours) – You may have a goal to brush up your skills with some actionable tactics. Sign up for this comprehensive course by Aweber: Email Marketing Master Class (Udemy) (4.5hr)

If you only have an evening or a few hours (2- 3hr) – Get yourself some easy wins in email marketing with these 2 courses:

• Writing Emails People Want to Read (Linkedin Learning) (1hr 20min)
• Design an Email Newsletter Using Mailchimp (Coursera) (1hr 30min)

Resources: Email Marketing Blogs and More

Before we wrap up and set you off to start learning. Here are extra resources to let you stay on top in the email marketing field:

Really Good Emails

It contains the web’s best, and most attractive, curated collection of over 7000 emails. You will gain insights from emails sent from brands like Pinterest, Apple, Postmates and Invision.

GetResponse Resource

GetResponse offers a complete suite of simple-yet-powerful solutions and tools, designed for organizations that want to implement effective, high-impact campaigns that drive marketing ROI.

With over 100 videos, infographics, reports, and guides, their resource page is an unmistakable gold mine for any serious email marketers. What’s more, their blog is also with checking out on.

• 25 Email Marketing Best Practices That Drive ROI (2021)
• What is Email Automation & Why Use It? (+30 Awesome Automated Email Responses)
• The Ultimate List of Best Email Marketing Services in 2021
• How to create a landing page for high conversions in 7 steps

MailChimp Resource

Mailchimp is an email marketing platform that helps you build a brand and connect with your customers. They give you access to tools and metrics that will help your email marketing campaigns.

• How to reach people at the right moment with customer journey builder
• 7 Marketing strategies to grow your audience
• Managing 2 types of users at once
• Connect with your audience and drive engagement

ActiveCampaign Blog

ActiveCampaign was built to give growing businesses tools for a personalized, automation-first approach, helping teams save time, connect with customers, and grow. Here’s a selection of their top blog posts:

• Welcome Email Series: A 6-Email Welcome Sequence You Can Steal
• Email Acquisition: How to Get Traffic to Build Your Email List
• 10 Types of Content That Actually Work (Without Wasting Your Time)
• 10 Cold Email Templates That Work in 2021

CampaignMonitor Blog

This is a powerful email marketing software providing you all you need to run beautifully-designed, professional email marketing campaigns for business growth. Check out some of their articles:

• Combine social media and email marketing for better branding
• 10 ideas to repurpose content for email marketing campaigns
• Differentiate your agency with email marketing automation
• How to save time and drive revenue with the highest-rated salesforce integration for email

VerticalResponse 

Vertical Response provides the tools needed to run a successful email marketing campaign. Take a look at some hand-picked posts:

• When’s the best time to email? The art of emailing
• 8 tips for boosting customer engagement through email marketing
• 3 ways to double your email list and boost sales with email partnerships

EmailonAcid Blog 

Email on Acid provides one of the leading email pre-deployment platforms. 

• 5 Habits of highly successful email marketers
• How to use buyer personas in email marketing
• 6 Grammar and Style Mistakes That Affect Email Conversion Rates
• 7 tips for using email to grow side hustle

MailJet

MailJet is an easy-to-use email software that helps you and your team create, edit and send emails fast.

• Spam traps: What are they and how to avoid them
• Email marketing best practices to improve your performance
• [Guide] Landing in the inbox: Email marketing deliverability basics

SparkPost Blog

SparkPost, the world’s 1st predictive email intelligence platform, helps brands predict & optimize email performance with unprecedented data.

• [Free Download] Marketing Trends and the Customer Experience
• The Top 8 Email Metrics To Track Against Your Competitors
• Email Deliverability Crash Course: What Every Emailer Should Know
• [Free Download] Why Email Authentication Matters

OptinMonster

OptinMonster provides a powerful lead generation software that converts abandoning website visitors into subscribers using their dynamic marketing tools.

• Email Marketing Analytics: How Data Can Increase Your ROI
• 50 Email Segmentation Tips You Need to Use Now
• 30 Best Email Marketing Automation Tools to Transform Your Business
• Small Business Email Marketing: 7 (Easy) Tips for Growth

Over to you

Hopefully, by introducing to you 10 online courses on email marketing, you will know exactly where and how to start becoming an expert in this field in as little as 24 hours.

At the end of the day, email marketing is one of the most in-demand skills in the landscape of digital marketing. This could be one of the most rewarding investments of your time for years to come.

Student photo created by wayhomestudio – www.freepik.com